Search here...
TOP
instagram
Nursery social media

Easy Marketing ideas for Child Care Services

At Capture we understand how busy you are as an owner of a childcare business. We also know how important it is to market your business efficiently and also within a budget to target parents!

Now social media is available, it is a really competitive market to gain customers.

Parents are asking more questions about early years education and they will use search tools like social media and google to find answers. You need to be that answer.

Marketing ideas: Social Media

Social media is a crucial step for marketing your early years setting. Often parents go to social media to find nurseries, childminders and clubs that will suit their needs.

Social media offers a chance for you to create a brand and a voice. We suggest starting out by creating a Facebook and Instagram page. Instagram and Facebook are the perfect place to really show of why you’re the best service around. Share your day to day activities, testimonials from your parents and also any offers you might have.

Here are some links to guide you to setting up your Facebook and Instagram Pages.

Setting Up a Business Page on Facebook

Setting up a Business account for Instagram

Easy Marketing ideas for Child Care Services 1

Childcare Services Social Media Inspiration

Here are some of our favourite early years settings Instagram and Facebook pages.

@allievansfamilydaycare

Instagram Goals! Alli Evans really knows how to showcase her setting. She uses a white background to display her EYFS activities and we love it!

Check out Alli Here!

Easy Marketing ideas for Child Care Services 2

Acorns Nurseries Limited

Acorn’s are one of our lovely customers using our digital learning journal. With 12 settings based in the UK, Acorn’s really know a thing or two about marketing. We love this idea of  ‘Meet the Staff’. It really gives parents an insight to the nursery.

Check out Acorns Here!

Easy Marketing ideas for Child Care Services 3

@twinkletotseyfs

We love Twinkle Tots Instagram feed! We think it’s fantastic how they have used the children to make their activities come to life!

Check out Twinkle Tots Here!

Easy Marketing ideas for Child Care Services 4

Marketing ideas: Host an Event

Easy Marketing ideas for Child Care Services 5

We think hosting an event is the perfect marketing technique!  This is especially great if you are a new business. We recommend trying to host an event that is open to the public with no RSVP required. This is a great way for parents to have an inside look at your setting.

If you are a setting that’s been around longer and you just want to show off your setting, we recommend hosting an event that is intriguing for parents. For example, getting a parenting guest speaker or holding a workshop.

  • Give out Brochures
  • Create an Event on Eventbrite
  • Market your event on social media
  • Provide some refreshments and catering

Marketing ideas: Get a Website

Most parents will go to google to find a service in their area. For you to show up in google you will need a website. Website’s are really important for any brand in general. A website gives some professionalism to your business.

Having a website also makes you stand out from the crowd, you can show off your setting in a totally unique way. Use videos on your website, pictures and more.

We know websites can be expensive. This is why at Capture we create websites tailored for Early Years starting from only £250.  Find out more HERE

Word of Mouth

The good old fashion way, but word of mouth is actually a really effective way to get your name out there. We use this technique at Capture, if a customer speaks highly of you to other people it will enhance your reputation in the early years sector. A good reputation leads to more customers!

Join Facebook Groups

Facebook has the ability for you to join groups in your area. On here you can post advertisements for your service. TIP: not all groups let you advertise so make sure you look into this first.

In addition to groups for your community. There is usually groups based on your particular service. For example if you’re a childminder try searching for ‘Childminders in London’. In these groups there is usually a bunch of parents advertising and  looking for specific services for their children!

»

3 COMMENTS

  • Chloe Williams

    Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima.

  • Joan Doe

    Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

    • Sophie

      Ne has sadipscing temporibus, verear tamquam interpretaris et duo, mel delenit accommodare no. Has quando invenire mediocrem at

what do you think?

Your email address will not be published. Required fields are marked *

  • Who else loves this Dino tray 😍🦖• @mamasden |• Dino • Tray •|
———————————————————
Going with the children’s interests and creating a dinosaur play tray today as tomorrow we are going to a local museum to visit Dippy the Diplodocus.
———————————————————
We filled our treasure tubes with mini dinos, used number tray to count out loose parts and incorporated playdough with our fossil and dinosaur stones.
———————————————————
I love combining resources in the moment to create such engaging play for the children which can be enjoyed by all ages and stages.
———————————————————
Treasure tubes @tinker_tray_play 
Number trays @learnwell_education 
Dinosaur bones @hope_earlyyears 
Playdough @little.munchkins.early.years 
Mirror blocks @tickit_education 
Fossil stones @yellow_door_education ———————————————————
.  #mamasden #mamaseyden #loosepartplay #invitationtoplay #playtray #tufftray #learningthroughplay #childminder #playbasedlearning #playmatters #eyfs #lcourway #openendedplay #dinosaurplay #dinosaur #woodentoys  #playroominspo #hyggeintheearlyyears #playdougharea #continuousprovision #allaboutearlyyears #curiosityapproach #naturalresources #earlyyearsplay #earlyyearsideas #wherelearningmeetsplay #HopeEdEY #HopeEYbrandrep *collaborative discount used*
  • Don’t forget our app does invoicing!🙌🏼 .
.
.
#eyfs#follow#like#invoice#pay#payment#discoverwithcapture#nursery#childminder#kindergarten#savemoney#earlyyears
  • We love this valentines inspired counting ❤️ @withregram • @bodkinandroo 🧮❤️🧮❤️🧮❤️🧮
.
💕VALENTINES COUNTING. 💕
.
❤️Counting to three #trayfortheday @rachelmoffatt13 @trayfortheday for #mathsonmondays ❤️
.
💕An invitation to count for Roo using lovely valentines loose parts and some DIY cardboard number tiles. 💕
.
❤️Our beautiful tray and bowl are from @carlastreasure bought using a rep discount. Use LITTLEBODS10 for a discount on your own. ❤️
.
❤️We’ve all come together to share the love this February. Over the next few weeks we’ll be sharing all things filled with happiness, love and friendship. 🧡
.
💛Come and join in, we want to see your Valentines play too. 💚
.
💙Use the #welovevalentinesplay  We will each be choosing our favourites to share on our stories. 💜
.
💖We cannot wait to see your LOVEly play ideas! 💕
.
💓So join us and start tagging your play 👉👉👉👉#welovevalentinesplay 💘
.
💌Meet the team
@ourlittletinkerstreasures 
@babyplay123 
@rachelmoffatt13 
@the_treasure_babes 
@hamsonearlyyears 
@marty_messyplay_and_me 
@mamasden 
@earlyyearsoutdoor 
@little.munchkins.early.years 
@aplayfulmama 
@stone.hen.childcare 
@adventures.in.mommyland 
@bodkinandroo 🌹
.
💕#thingstodowith_number @things.to.do.with.two @davidson.and.daughter @montessoriyerin @thecraftymamma @harrylovestoplay @the_treasure_babes @the_owen_chronicles @everyday_is_playday @our_mum_is_a_teacher 💕
.
💕#letsplayheuristic @heuristicmommas @ourlittletinkerstreasures @the_treasure_babes 💕
.
✨
✨
✨
#keeplittlebodsbusy #mathsplay #mathsthroughplay #invitationtolearn #invitationtocount #shallweplaytoday #carlastreasure #tinkerandtreasure @carlastreasure @tinker_tray_play
  • Looking for an online learning journal?Look no further! Book a demo with one of our ex practitioners today !🌈💙 .
.
.
.
#learningjournal#looseparts #loosepartplay #invitationtoplay #learningthroughplay #learningathome #childminder #earlychildhoodeducation #montessoriathome #playbasedlearning #earlyyearslearning #childmindersofonstagram #montessori #teachpreschoolers #ofstedregistered #sensoryplaytime #preschoolplay #eyfs #eyfsideas #activitiesforkids #letthemplay #playathome #openendedplay #rainbow #woodentoys
  • POM POM water play 💙 great idea by • @inspiremyplay POM-POM WATER PLAY
.
This was meant to be loosely Valentine’s themed (if you look closely there were little red hearts floating in it!). Obviously that was a bit lost on Miss 22m but she had a brilliant time playing anyway!
.
If you’ve not tried pom-poms in your water play before do give it a go! Miss 22m loved scooping up the pom-poms, squeezing the water out (which is great for hand strength 💪) and filling up and emptying her pot.
.
I did put out our @learningresources tools too but she’s only just learning to use the dropper at the moment, the others are a bit tricky still. For older children though they would be brilliant with this activity 👌.
.
.
.
.
.
 #playideas  #playathome #letthemplay #simpleplay #simpleactivities #playmatters #earlyyears #earlylearning #playislearning #playbasedlearning 
#preschoolplay 
#preschoolactivity #toddler #toddleractivities #eyfs #eyfsathome #eyfsideas 
#sensoryplay #sensorytub 
#finemotorskills #finemotoractivities
#openendedplay #messyplay #playtolearn #earlylearning101 #activitiesforkids #earlychildhoodeducation #kidsatplay #funforkids #inspiremyplay
  • Book your FREE online demo with us today and make your parents this happy 🌈🥰 #learningjournal#looseparts #loosepartplay #invitationtoplay #learningthroughplay #learningathome #childminder #earlychildhoodeducation #montessoriathome #playbasedlearning #earlyyearslearning #childmindersofonstagram #montessori #teachpreschoolers #ofstedregistered #sensoryplaytime #preschoolplay #eyfs #eyfsideas #activitiesforkids #letthemplay #playathome #openendedplay #rainbow #woodentoys
  • Love this ✨ • @inspiremyplay MOON PLAY TRAY
.
Here’s a play tray for any space enthusiasts out there 🚀 .
I made it with my big girl in mind, who’s been learning about the first moon landing at school, but Miss 22m has enjoyed it just as much!
.
This was made using cloud dough, which is such a fun sensory base for little ones to explore. It’s made from flour and oil and is soft and crumbly but mouldable too.
.
To make cloud dough I mix 4 cups of flour with  1/2 cup of vegetable oil.
.
You can’t use food colouring for cloud dough unfortunately. I usually use grated chalk to add colour but powder paint is also an idea, as well as some dry food ingredients like hot chocolate powder.
.
To make our moon colour I actually grated up some charcoal that I had kicking around from art GCSE days! It worked really well but obviously this isn’t taste safe anymore. Fortunately Miss 22m wasn’t in the least bit interested in eating it!
.
Cloud dough keeps for so long in an air tight container so I’ll be keeping this batch for another play activity soon I’m sure.
.
Other things I added to this tray were some stones, glass pebbles and our @safariltd toobs space set. Safari do a huge selection of small world play sets that are definitely worth a look if you have a particular theme in mind for a play set up.
.
.
.
.
.
.
.
.
#playideas #playathome #letthemplay #learnthroughplay #playmatters #earlyyears #earlylearning #playislearning #playbasedlearning
#preschoolplay
#preschoolactivity #eyfs #eyfsathome #eyfsideas
#sensoryplay #sensorybin #playtray 
#creativeplay #invitationtoplay #messyplay #playtolearn #earlylearning101 #handsonlearning #activitiesforkids #kidsatplay #inspiremyplay
  • Book your FREE online demo with us today 💙

#learningjournal#looseparts #loosepartplay #invitationtoplay #learningthroughplay #learningathome #childminder #earlychildhoodeducation #montessoriathome #playbasedlearning #earlyyearslearning #childmindersofonstagram #montessori #teachpreschoolers #ofstedregistered #sensoryplaytime #preschoolplay #eyfs #eyfsideas #activitiesforkids #letthemplay #playathome #openendedplay #rainbow #woodentoys